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Enterprise Resource Planning. (ERP) and Customer Relationship Management (CRM)  are business driven software that helps in increasing business efficiency and reducing cost for an organisation . Using CRM and ERP helps to effectively manage customer interaction . ERP may help you to effectively measure sales and marketing department performance but will fail to measure the performance of customer which is often measured by a CRM software . Let's discuss some merits and uses . CRM CRM is a software helps to manage company's customer interaction in organised manner . CRM compromises of all the features like sales and support , customer interaction and engagement , prospectus and business partner . Traditionally CRM was the software used by only sales department to maintain client and prospectus . But when it comes to reality CRM is used by different department for multiple purposes .  For instance a CRM can be used by sales department to take regular follow ups , ...

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are awesome to handle all the organisation needs , and even gots better integrated . Let's have a look at both of the software packages that can be proven beneficial for business . Get The ROI As Desired The very first thing that any business owner is looking for is Return on Investment (ROI) . Integrating ERP and CRM in any organisation will defiantly increase the ROI as it efficiency manage the gap between employees and internal management together with customer management . This solution streamline difference between various department so that every department can work efficiently without any communication gap , and hence increasing productivity , sales and profit of the organisation . Data All Stores Centrally Wouldn't it be great when your sales team can access the data of your billing and accounts department ? It is all possible because of centralised database in CRM and ERP s...

The  very first question which arises while choosing the ERP system is whether to build custom ERP for your. company or buy the ERP from the vendors .In a race of choosing ERP solution for your business to improve your performance and automate your task choosing the most suitable solution will definitely help you in growth of your business . As a custom ERP software developer , we ensure our clients that we will deliver customised solutions as per the custom needs of our customer . The question which needs to be solved is will custom ERP solution will add on additional value ? In order to choose the most viable option by companies , its important to analyse both the options . While custom solution may be proven beneficial for most of the companies , but somethings going on with mass vendor route may make sense for others . In this article we will discuss the pros and cons of every solution in order to facilitate decision making process . When To Choose Custom ERP Developmen...