Key To App Store Optimization
Mobile application development is one thing but getting it high on search on app store is equally important aspect.Ranking your application on app store and google store is next to impossible specially when you have just launched your app.But a few optimisation tips can help you get closers to your goal.
We are all familiar with Search Engine Optimisation(SEO) a spend lots of time and money in doing SEO , but the time has come where you also need to focus on App Store Optimisation(ASO) which is process of optimisation of application on app store, and thus helping us to rank higher on app store.
The higher and higher your app will appear in app store , the more and more traffic you would be able to attract for your potential customers.The ultimate goal of ASO is to drive more traffic to your app page in app store.
Now we will be focusing on some most important factors which can help you to improve the listing of your app , thus making it rank higher in searches.
Keywords in title description
The keyword you use in app title matters to such a extent that it can increase your ranking by 10%.The keyword uses in title of your app conveys accurately the name and subject of your application.On the other hand a good description although not helps in ASP , but it will help you when you are willing to sell your apps for some bucks.
Your keywords should meet these three criteria :
-High Relevancy
-Low Level Of Competition
-High Searches
The Type Of Keyword You Should Target
Genre Searches:Almost 80 % of the searches in app store are for specific categories like games or business .You should focus on building an app which are not over flooded nor are too competitive.Its important to identify the genre search in which app is not so overly crowded , which can drive you to top of the searches by finding accurate trends.
App Titles:Rather than considering brand name to do some miracle , you should concentrate on app title.Almost 20 % of the searches are on the basis of app title.
Inspirational Searches: Although difficult to implement in your app the inspirational searches , adding them in your description will surely be benefitted in your ASO.
Localising Your keywords:
Try localising your app once and see the increasing number of downloads for app elsewhere.It can highly impact your ranking too. Although many people ignore using multiple languages translation on app store , keywords and screenshots of application.
Localising your app is very simple luckily.For instance in Apple app store go to app details under version and you will find option to choose languages for your addition to localise it.The one thing you have to remember always is make primary language of your app as "English".
Number Of Downloads:
Obviously you can't control number of downloads, but it plays an important role in ASO. As the downloads of your app increase , the rank of the app will obviously go up in app store.Thus it will increase ranking , thus at the same time making it more visible and searchable and will therefore leads to increase the number of downloads and so on.
Rating And Reviews
Another uncountable factors that matters a lot in ASO is rating and reviews that directly impacts the app discovery. if you are getting negative feedback, you can design a page in app to rate the app in app store.
Icons And ScreenShots
Images are pictorial representation of applications which directly drives user attention , inviting them to find our more about app.It is correctly said that "First Impression Is Last Impression". and the same applies with the case of mobile app development.
Optimise Your Website For App Related Searches
App of your business can be promoted in another way by making available direct link in your website for app downloads .You can also promote your app by blogging and targeting the keywords specific for that app and side by side embedding link of your app in the blog.A mobile version of site is perfect place to promote your app as user has already been connected by mobile.
So hopefully , this quick and small guide for ASO with help you start your own journey to start your ASO.
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