How BigData Has Transformed Real State Industry
In the world wherein digital era is continuously increasing , so is the volume of data . In order to manage these data volume in efficient manner , big data technologies has been introduced . Big Data technologies is concerned about extracting the gram of gold from tons of gold . Big Data has helped many industries in this digital age . For instance it has helped Disney - to enhance the experience of Disney World Guest , Costco Wholesale to protect their consumer from buying food products that are contaminated .
But when it comes to real state industry , it is the one which is always to last to take the benefit of new technologies. Although it comes last , but it has been seen over the past few years that it has reshaped almost all areas of real state companies activities , be it using human resources , saving of cost or defining business model .
Let's quickly look at how big data has benefitted real estate industry :
Such data helps marketer to entertain user with more personalised experience of buyer interest .
Also Read : Hint To Choose Best Real Estate CRM
Deepblocks is one such great examples who uses AI and Big Data technology which has converted the cumbersome process of 3 to 6 months to just 5 minutes for real estate predictive analytics .
But when it comes to real state industry , it is the one which is always to last to take the benefit of new technologies. Although it comes last , but it has been seen over the past few years that it has reshaped almost all areas of real state companies activities , be it using human resources , saving of cost or defining business model .
Let's quickly look at how big data has benefitted real estate industry :
Personalised Advertising and Marketing
Advertising has just got smarter with big data . Business are using big data technologies in advertising and marketing techniques to get the most benefit out of it . We all know that in age of digital era , almost 90 % of the home buyers searches for any kind of property online . And it is only the buyer of the property who knows exactly what he is searching . For enhanced searching he uses advance filters for certain parameters . But what if he left the site with actually taking appointment with realtors . Here comes the role of big data analytics which aids you to show marketologists of real estate site to get data of site visitor such as interest , age , demographic , country and so on .Such data helps marketer to entertain user with more personalised experience of buyer interest .
Also Read : Hint To Choose Best Real Estate CRM
Improved Decision Making About Buying Real Estate
What do we usually get while searching for a suitable apartment for rent or purchase on website ? The user will not get more than few photos and address of apartment . But guess you suddenly see advertisement saying a real estate property located in central New York , and a night club is just in front of apartment windows , will you be able to sleep overnight without without actually enquiring about the same ? At the same time thanks to big data technologies that has also enabled map view in order to explore more places near apartments .
With the help of Big Data. technology , it actually becomes easier to view apartments online , gather data related to apartment such as how old is the house , schedules maintenance , how to pay utilities , what other facilities they are proving , parking and more . The collection of details reports about the property like rating and reviews , website of developers has made easier for user to choose the right property online .
Property search filter at advance level along with other things require huge data processing which has been made feasible with use of Big Data technologies only .
Detection Of Ideal Zones For Real State Developers
Location always plays a crucial role for future success of any commercial property . The most difficult task of any commercial property is its construction and design . In order to get the most out of it , you have to take into consideration many factors . Big data can help you in. choosing the right location for the right property. It helps you determine at which place the mall will do for customer and wherein to locate a business centre making it easier for employees to get to work .Deepblocks is one such great examples who uses AI and Big Data technology which has converted the cumbersome process of 3 to 6 months to just 5 minutes for real estate predictive analytics .
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