How Quality UI/UX Solves Top Marketplace Issues

In case you want your business website to stand in competition with Amazon , eBay or Airbnb , you need an quality business planning , a strong technical knowledge and of course an awesome UI/UX design for mobile app and website .

The complexity of building a marketplace can be solved with finding a viable solution with two types of users , namely buyer and seller and to represent website in optimised manner so that both the user can gain trust on the same .

Now lets look at some of the challenges for UI/UXX design and ways to solve them .

Typical Marketplace Issues And Solutions 

#1 Low Custom Trust Towards Sellers

Building a customer trust in the online marketplace is one of the mandatory requirement . Building trust for customer on their seller is of the challenging task . If you fail to build the same , you will fail to achieve expected outcome , revenue and rating and obviously can't run your business in long run . There are certain number of reasons that can lack trust and some of them are given below :

• Unwell Product Images : This is one of the important factor that demotivates user to purchase has from your ecommerce website or app . Small low quality images that are unclear to describe the product with discourage buyers from taking the buying decision. Now a days customer when specially dealing in ecommerce thing want to see the product from different angles , and hence uploading a single quality product images will also not work .
• Unsatisfying Description : When comparing with product images , product description is as important as product images . When you try to describe in brief only , you may loose buyers trust .
• No Physical Presence Of Store : When you don't update your physical address on your marketplace , they can turn away user inspite of the fact that they are not going to visit their physical store .
• No Clear Shipping Or Return Policies :  User must be provided with sufficient information about the product shipping charges and when and how they can return the product with other terns and condition. If the marketplace is not clear about their policies user will hesitate to buy from them virtually .
• No Rating And Reviews : Rating and reviews also plays a vital role in buying decision of the buyer . Buyers love to see rating and reviews of the genuine buyers , and if they find it positive it will increase the changes of buying the product without any further thinking .

Solution : As a designer providing a in store larger quality images  of the product would be beneficial . If you don't have a good quality images then hiring a photographer who could take a picture just for marketplace will do . Clicking of multiple images of single product makes buyers informed about product and makes the decision for buying of product even stronger . Usually uploading 4-5 product images will work out . 

Adding on the videos on the website or mobile application attract more user attention in comparison with photo . The main shortfall for customer is they are not able to see the real picture of the product and hence adding a short video of the product will add spices to it .

Moreover adding videos on the website or mobile app prompts user to spend more time on the page .

Other solutions may be adding a size chart for product judgemental , providing detailed information to gain more and more customer trust . Writing product description is not the only thing , but presenting it in a interesting manner is also important .

#2 Defining User Journey 

The user journey includes all the journey right from the visiting of the website or app to purchasing of goods and making the payment thereby . Designers must follow customer centric approach in order to make the portal more engaging and easily for customer to buy anything . Although we all have different minds and thinking and it ay create difficulty for a designer to create a positive impact for everyone . But all designer can offer is to purchase the product with minimal effort 

Solution : As a designer you must focus on Custom Journey Map ( CJM) to attract more users . By CJM you can get the overview of customer experience , what customer have given a feedback , how they have travelled the sales funnel and what they are trying to achieve.  By getting a CJM report , you can get a valuable customer insight for enhance customer experience .

Usability testing is another major factor that can evaluate website to use .

#3 Lack Of Optimisation For Targeted Audience 

You are creating a marketplace ? Then you must also be pretty sure about who are your targeted audience who will visit your website to make a purchase .

When marketplace is not optimised for targeted audience , it will obviously no question asked will get fail .

Solution : The solution can be marketplace should firstly follow all users who are keen on buying products . Personas of the user help designer to designing a custom approach according to user mind . The description of the personas includes age , gender , occupation , hobbies etc . By getting all these details you will get to know about the mindset and preference of the user and what they actually want to buy . By this designer will place a more customer centric approach and goals and help them accordingly .

So in case you are looking for mobile app developer who can deliver you awesome UI/UX design , feel free to contact Winklix.