How To Use Combination Of App ASO and SEO For App Promotion

With the continuous advancement in the technology of internet , if you are planning to launch the app always keep in mind that your app will be competing with 3.8 millions Android apps and more than 2 millions iOS app . So hiring a mobile app development company and developing and launching your app is one thing , and getting app noticed is another .

So the question being what should you do to get the most out of app promotion ? Lets quickly look at some of the contradictory points .

Is Combining Mobile App ASO and SEO Is Beneficial ?

While SEO ( Search Engine Optimisation ) is about optimising your website , ASO ( App Store Optimisation) is specifically optimising your app for their respective stores . In layman terms , they both are different sides of same coin . And in order to get the most out of optimisation , we have to use both the terms together .

Google is always known to be king in app discovery as it is still known to be the marketing leader , which are most commonly used by people worldwide . So always be assured when you are doing ASO and SEO to get the most out of it ,you necessarily have to follow their rules and optimisation tips and tricks .

At the same time ASO also works on the path of SEO . The more you optimise it for the app stores , higher it will rank and will definitely get noticed by right people .

At the present time when desktop website optimisation are getting blurred and app marketing is on the higher ends , promoters are now more focusing on the combination of both SEO and ASO to grab the potential customers to become your permanent customer one day .

Can We Say SEO Is Foundation of Mobile App ASO ?

Please don't mislead on the approach that both SEO and ASO have completely different strategies . Organic search is still the only way for getting your website noticed to large number of customer , if you are really are not planning to heavy invest on paid promotions . And it needs to be integrated with ASO to get the benefit . Some of them are listed below :

• Choosing the right keyword is the very first and pillar of your SEO strategy . By choosing the right keyword , you will be noticed by right category of customer , else no way out .
• App name , title and URL optimisation .
• Getting positive reviews and ratings .
• Crawling of app by google .
• Building of good quality backlinks .

The most common mistake than most of the app developers do is underestimating the power of mobile responsive website . 

When we hear about any new app trending app in the market , do we download the app directly or is curious about finding what app is all about ? Obviously we will find some info about what app is all about . For that will the description and the short video on the app store would be sufficient ? We don't think so . For the description purpose , you must have a mobile responsive descriptive website for describing what app is all about . At the same time starting blog on the website , and creating engaging content on website will boost your app awareness and visibility . 

Process To Improve In Store App Techniques

According to recent statics 60 % of the apps are discovered by user on app stores . So App Store optimisation also plays a major role in your app promotion strategy. Some of the most common optimisation techniques are given below :

• Meta title : Always keeping your meta title short is proven beneficial as major SERPs ignores long meta title . So fill your title tag with top value keywords .
• Meta description : Don't forget to include your major keywords in meta description as it can surely provide you benefits when customer choosing to download the app
• Rating & Reviews : Positive rating and reviews and improvements on the basis of negative reviews will always add on to your brand creditability .
• Screenshot & preview video : Screenshot and preview videos are the one that lets customer help in making the final decision . It should be descriptive and should highlight important features that guide customer what all is app about before downloading the same . 

Update App On Regular Intervals

The apps that are ranking higher on the stores are the one which are getting updated and improved on the basis of new user feedback . Making regular updates helps build positive brand and trust among targeted audience . Also you will always be ahead of your competitors by providing app updates regularly .

Over To You

As you have seen that these strategies works separately , but if you are not using them together , you are not probably not going on the right path . On the basis of tricks and tips mentioned above , you will be able to boost your ranking to the next level .

Winklix.com is leading mobile app development company providing planning and strategy for mobile app building .