Mobile App Budgeting Mistakes

Mobile app budgeting is task which many companies fails to estimate it accurately . It's important for any mobile app development company to estimate the total cost of the fully functional , user ready mobile app . Not accurately measuring the budget of the mobile app often means underestimating the time , resources and budget required to build useful products . Some of the most common mistakes that people makes as per our past experience are given below :

Ignoring Backend Development & Service Integration 

One of the biggest app budgeting mistake that people make is estimating the budget according to the number of screens required in the mobile application , that is used by user to interact with the app . Wherein the fact is UI is just a small part of the whole app which we can say is like machine , and the majority of part depends on other functions .

When we are talking about app development , it consist of content management system (CMS) , API's which meant to be connected by backend in order to function the app , and third party integration ( like push notification , google analytics for user tracking , social media login , live chat etc.) which contributes the major portion on app development . Lets look at each of them in details :

CMS :

The CMS means content management system that facilitates easy configuration and content services . Thinking of managing the CMS part with the Wordpress ?? Don't ever think of the same . Rather it should be intended specifically for mobile for providing best mobile experience .

Updation the app on play store due to end point changing in the API will definitely create hindered for the mobile app users . So mobile CMS should also be taken as a part of development which should provide general configuration to images , content management and more .

Backend Infrastructure :

Backend act like a backbone for every app to handle any kind of request . Without a proper backend infrastructure data will nowhere get stores in server . Common backend infrastructure requires is booking appointment , handling notification , sending messages by server and much more . It is known fact that mobile app is nothing if it does not shows the right data in timely fashion .

Third Party Integration : 

Developing an app right from the scratch is something that will consume lots of time and therefore will also loose your pockets .And that is the reason we relies on third part integration which act as a problem solver .Push notification , social login , authentication are just few items of the same .

Thinking Mobile Apps And Website Aren't Much Different

If you are think that the backend admin for website and mobile apps are somewhere similar and required no additional functionality for mobile apps then you are absolutely wrong !!

Apps requires backend infrastructure together with  front end , CMS  , third part integration , which requires much more time than website . The cost and time should therefore depends on the complexity of the project .

Mobile Apps are not website . Its important to break down the technical complexity behind app development process and how they are really doing to communicate with the backend . Information needs to be fetched from the server at faster speed to deliver the higher user experience .

Learn More : How Much Does It Cost To Develop A Mobile App ?

Lack Of Marketing Budget

We all know that how much competitive is app market . Targeting user to use your app is quite difficult task . Marketing your app is key factor to drive user acquisition and growth . So as in the case of other product and services , your app needs to be promoted through various medium to be it successful .

Estimating the cost of marketing the mobile app at the very early stages is bit difficult task . It can be decided on the basis of market trends , type of app , competition involved and more . For instance say you want certain amount of revenue for the first 6 months . How you are going to get the same .Obviously no one will download the app automatically without seeing or knowing about the same . In order to achieve your goals , you necessarily have to set marketing budget to start the same .

In another example say you want 15000 downloads of app in the very first month . That is next to impossible until and unless you heavily invest on paid promotions of app .

Customer Demand For Constant Updates

Customer demands continuous update in app due to quickly changing mobile technology . Continuous delivery of the app according to the demand of the customer should be top most priority for any mobile app development company in order to sustain for any mobile app .

Following a future vision approach , and then delivering according to the demand always allow you to meet and succeed customer demands .

So you must develop a strategy while planning your budget , usually long term to get a total estimate of efforts and resources required ;

Know How To Budget For Mobile App

The budget of mobile app should always be estimated keeping in mind the points discussed above . You you ignore considering the above points then you might be only considering the small portion of your project . By correctly estimating the budgeted proposal it will save your efforts , time and money . In order to get a free estimate of your mobile app , you can also contact us right away .

Winklix is leading custom software development company providing Native as well as Hybrid Android and iOS app development .