Why To Choose Custom CRM Development

The core of any business is how they are able to maintain relationship with their customers . Dealing with the custom in a loyal way will add on value to your business , which will definitely increase your revenue in long run .

So the question arises being how can you maintain a good customer relationship while dealing with many customers at a time ? The best solution being using a technological solution of customer relationship management  (CRM) softwares to streamline the customer journey thought the sales process .

CRM system not only helps you to manage the database of the customer but also automate workflows . You can choose the CRM solution either from mass vendor solution which are easily available to buy online  , else you can hire a software development company to build a custom CRM solution tailored according to your business needs . The mass vendor CRM solution comes with overrated features which may not be proven beneficial for your business organisation .

Many of the software vendor solution such as SalesForce , SAP , Microsoft dynamic and Oracle offer enterprise CRM solution which has particularly two major drawback : they are difficult to implement with many of the useless feature and secondly they have inflated cost .

So instead of investing tons of money in mass vendor solution and using their cumbersome CRM packages , why not to create a light weight and effective customised CRM solution according to your custom business requirement .

Below are the top 4 reason to build your own custom CRM :



1) Custom CRM System Tailored According To Your Business Needs

Pre build CRM comes with features which may not even required by your business entity . Generally mass vendor solution are all packed with features and functionality that is suitable for most of the organisation , but well might not be suitable for your needs . These extra features will take your time and money . For instance you have been asked for purchasing a CRM solution for your sales department's lead generation , you have contacted certain vendor and choose the best among them . But at the end they offered a chunky , bloated software that may include everything right from social media integration to complex marketing automatic functionality . That will obviously consume your time , as you necessarily have to configure the features which might not be suitable for your business needs which increases complexity for your sales team .

With the custom built in solution , you will be able to get the exact software according to your needs of business organisation . Training and using the software will be much easier as CRM is designed according to your workflow .

2) Integration In Better Sense With Your Operation Of Business 

Multiple department will be able to connect easily right from sales to customer service and technical department , each of the department can be able to communicate with each other in integrated process  , at the same time many of the process of the business organisation will also get automated .

3) Escape Per User Pricing

Most of the mass vendor solution comes with per user pricing which usually ranges between $ 25 - $150 , which you have to necessarily pay to continue using their services . Now for instance say your sales department might be in regular use of the CRM but your accounts team might not uses the CRM so regularly , but you are paying the monthly fees for them also , which is unnecessarily increasing the cost of your CRM on per user basis .

This problem can be solved by a custom CRM development , wherein usually there is no restriction on the number of user . In can be usually installed on your server , and no one has control of the same . All you have to do it to pay a one time cost for developing the same to software development agency .

4) CRM Centric Apps For Different Departments 

A custom CRM development automated various business process . As of now the mobile applications are trending you can have a mobile application for your business organisation also in addition to a web based CRM in order to get easy access of data and other relevant things as required on mobile apps . By mobile app all department are empowered to use app to know for example say customer service , ticketing system for support department and more .

Custom CRM have already proven a ROI for many of the large and SME enterprises alike . So in case you are looking for custom CRM software development company , you can right away contact us .

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