What Need To Be Practised To Overcome Mobile App Usability ?


In order to make an awesome User Experience (UX) , you have to keep an eye check on right on right from Onboarding till the completion of all the functionality fo the app . App usability is one of the most important part in mobile app development , which facilitates enjoyable experience to user . After all it all depends on app usability whether a customer will use the app or simply delete it .


What Is Mobile App Usability ?

Mobile app usability is important aspect of UX , without which your app will fail to exist . UX defines all aspects with respect to user usability and thereby giving them a long lasting usability experience .

For a user it always take a very little time to go through the app , whereas in the backend it takes months to develop , so it should be build in a way that it should give a smooth experience in app .


Mobile App Usability Requirements 

Numerous of factor together contributes towards overall efficiency and effectiveness of the usability requirements . In the world flooded with apps in app store , it pretty difficult to  interact with customer . If the app UI is all good , but in terms of usability is difficult , then that will also be of no use . So both user interface and user experience should be taken care of together . Some of the common issue that is always faced by a mobile app developer during development process are given below :


Platform Usability

The highest level of frustration overcomes when ultimate user is not able to install the application on their smartphones . Android and iOS are two different platform and app can no way be build same for both the platform  , Android uses java  whereas iOS uses Swift / Objective C as programming language .  

This simply means cloning of app for either of the platform which runs same on both Android and iOS is not possible . For example an Apple app does not have a back button , like in android .

What's more ? You must create an app should should give native feel so user can interact intuitively .

Provide Value At Early Stages

If you serious want your user to come back to use your app , you need to apply some most important tips and tricks on the very first time user uses your app , in such a way that they can discover the value of app at early stages . If you fail to do so , then keep in mind you will loose that user for lifetime .

Simple Navigation 

Simple navigation also plays a important role in user retention . This is majorly found issue in m commerce app .

The best solution for this being providing a step by step user guide to the user when they first time download the app in order to guide them for navigation process step by step . It does not matter whether your app is dealing in booking an appointment , selling a product or just an informative application , navigation should have as few barriers as possible . Navigation helps user to go though the whole app , so they don't end up lost on random pages .

Clear & Concise Content

You must have heard that you need a simplifying content while designing a mobile app . However it's important to have a sufficient content that is required by user to complete its goals . This is true in case of buying an product from the app dealing in ecommerce category .

Consumers before buying the product need all the relevant information of the product before buying the same , and if there is any lack if information , it will result in lower conversion rates . It necessarily means you should craft your content particularly for mobile , and rather not to copy the content from web , as web content may contain too much of unnecessary information about the product  which may not be relevant to show to user in mobile app , thus making the UX experience frustrated for user 

Minimise Number Of Steps 

Its always proven beneficial , of providing fewer steps in terms of getting sign up , purchasing a product and so on . Is is hard and fast rule that the fewer steps you provide , the close your user will be to complete their goals . 

Another great example of this situation is saving the checkout address of the user that will automatically add edit button during checkout of the user will minimise the required steps to completely fill up the whole form .

Consider Landscape Orientation 

While developing mobile app , many people lack configuration of mobile app for landscape mode . However a mobile app is known to be good mobile app if it works well on both landscape and portrait mode to accommodate maximum usability and UX .


User Testing & Feedback 

Testing and user feedback plays a important rule in UX experience of the user . You simply can't assume the app is good for all the user , by making a simple one design for all user . For making an highly polished app , user feedback plays a important role .

So for any mobile app to get on the path of success , app UX plays an important role . Following the above mythology will surely work to make your app a huge success .

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